Master Banner Ads In 3 Simple Steps:

adsBanner Ads, one of the oldest forms on online advertising, have become as synonymous with the internet as billboards have with highways. These ads also known as Display Ads are still one of the most powerful forms of online advertising for top tier advertisers and publishers.

In the beginning, the only banners you could use were text and image banners. Slowly as web technologies became more advanced, we started to see moving banners, animated images and then interactive banners.

Today Banner Ads are richer and more varied than any time in history. Banner ads serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed along side the content on the page.

So let’s talk about how you can make money with Banner Ads. You can make money from Banner Ads in two ways:

1. Host somebody else’s banners on your site and collect payment for the views and clicks from the advertiser.
2. Post your own banners on somebody else’s site and collect traffic from there.

For the purpose of this lesson we will focus specifically on method #2 and explain this in depth.

Remember that if you have the graphical skills to design your own banner, your market time is significantly reduced, but if you don’t you can easily hire a professional designer to create ads for you. (Check

Most Banner Ads follow a simple and effective formula you can recreate.

1- Headline
Make sure this is something eye catching and punchy that creates curiosity.

2- Image
A relevant image that piques curiosity is best here.

3- Call to Action
Either a button or text string that basically tells the visitor to click on the ad.

There are of course multiple variations, some banners have interactive elements, some have music or audio, some expand and takeover the entire page.

But for the purposes of getting you off the ground and ready with your first banner ads we’ll keep this simple.

Often times you can simply search on Google for the type of banner you are looking to create, and research the most common designs.

This is your research, you’ll see some very popular banners, a powerful exercise is to analyse the common elements between them all, and you’ll begin to understand what converts.

Many of these banners have had years of research and development put into them so you can quickly and easily take advantage of  these findings and implement them into your own.

Make sure to take a look at the standard banner sizes prescribed by the”Internet AdvertisingBureau”.
They are as follows:

  • s486 x 60 Pixels (Full Banner)
  • 392 x 72 Pixels (Full Banner with Vertical Navigation Bar)
  • 234 x 60 Pixels (Half Banner)
  • 120 x 240 Pixels (Vertical Banner)
  • 125 x 125 Pixels (Square Button)
  • 120 x 90 Pixels (Button 1)
  • 120 x 60 Pixels (Button 2)
  • 88 x 31 Pixels (Micro Button)

Your next step is to decide where you’ll be advertising with your banner, both the website you’ll post it and where on the website you’ll post it .
The most desirable location for any banner is above the fold on the homepage of a website.

Years of heat map analysis and visitor eye tracking has shown that the top of a website is a hot spot for ads.
This can also be a factor in the design stage of your banner.

If you know for example that your ad will be placed on a less prominent part of the website, then you know your ad might need to be even more attention grabbing than if you’ve secured a prime location.

We’re in the business of making money here, not burning money, so we’re not going to be applying a scatter gun approach.

As business owners, it is essential we get familiar with our metrics. We have to know exactly what we’re spending vs what the return on investment is.

1- Click/ Click Through

Clicks/Click- through: The number of visitors who click on the banner ad linking to the advertiser’s website.
Publisher sites often sell banner ad space on a cost -per- click (CPC) basis.

2- PageViews

Also called page impressions, this is the number of times a particular Web page has been requested from the server. Advertisers are interested in page views because they indicate the number of visitors who could have seen the banner ad.

Although they don’t measure the effectiveness of a branding campaign, they do measure how many visitors were exposed to it.
The most common way to sell banner ad space is cost per thousand impressions, or CPM (In roman numerals,M equals a thousand).


This describes the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular page who actually clicked on the banner ad.
The typical click- through- rate is something under 1 percent, and click- through rates significantly higher than that are very rare.

If your cost per click exceeds your profit per click, then you know the campaign is not profitable and needs to be ended as soon as possible.
If your profit per click exceeds your cost per click, you’re on to a winning campaign and should focus on scaling the campaign up to increase the amount of traffic and ultimately profits.

Hope this helps