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How to
Automatically Propel Yourself Into The Speaking Business… And It's All Thanks to Your
Copywriting Skills
If you're looking for a marketing tool that you can use to
sway people to take up your products and services, those who were previously on the fence
about it, then look no further than your existing sales letters and marketing
brochures!
Yes, the very same marketing documents that your prospects
and existing customers may have already read, but took no action in purchasing.
How can that be, you ask, incredulously.
Well, the simple act of speaking your ' sales letter '
into a CD or pasting it up onto the Internet in the form of an mp3, could increase the
number of people to buy.
And…guess what?… doing that will automatically put you
into the speaking business also!
Yes, I know it sounds incredibly simple. And to be honest,
joining a few ideas together IS relatively simple. So, stick with me and I'll unveil all in
the coming paragraphs, okay?
You know, mastering the simple art of writing,
copywriting, can really put you anyplace you want to be. And, being able to string simple
words and sentences together in a way that compels attention in the form a simple exchange
of products and services for money, is a marvellous way to spend one's life.
Anyway, what I'm leading to is the sales letters you've
crafted, or, have had crafted for you, can have tremendous impact when the same sales letter
is 'spoken'.
You see, there's a part of the brain that has receptors
that act as ' magnets to sound '. What that means is that any information the prospect hears
' sticks ' and lodges itself into an area of the head that stores the information,
forever.
Now, you may say that you're no good at speaking and that
your voice sounds unclear and hazy. Well, that's what a lot of people say about themselves.
You know, it's the "I'm not good enough" , thing.
Well, let me tell you that if people who have a real crap
command of the English language, but can live life to the full, then doesn't that tell us
something?
Your voice is, what it is. You can train it to be
different, but, what you have right now is an authenticity and realness that people can
connect with.
I'm telling you that, right now, this very minute, you
have all that you need to craft a sales letter or marketing document and to then speak it
into a microphone. You lack nothing, apart from probably the inner fuel to launch the thing…
am I right?
You see, that 'audio brochure' that you've now created,
can be cheaply duplicated and then bicycled around to all your prospects to listen to. And
the beautiful thing is that all you've done is created the thing once, and then cloned
yourself.
Imagine having tens, hundreds, thousands of these '
Speaking CD sales men ' going out on their journey, making contact for you, and, you're not
even there physically!
In fact, you could also add a few other snippets of
information in your 'audio brochure' that'd keep your prospects on red alert. Why not '
speak ' your testimonials of your products and services into the mic for conversion into a
CD, mp3 or wave file?
And, here's a sneaky tip: at the beginning of your '
speaking sales letter ', say something like… "please listen all the way through because
somewhere near the end I'm going to share an offer with you that you won't
believe.."
You can bet people will listen to everything you have to
say.
And how can this ' speaking sales letter ' put you into
the speaking business?
Well quite simply, in your industry or category of
business… there's a ton of seminars and workshops whose organisers are looking for people
who have great content and who are good at sharing information.
You could use this CD as a lead in to show the organisers
of a speaking event that you have speaking experience, even if this CD was your one and only
leap into the world of 'public speaking'!
And, guess what? When in THAT seminar, you arrange with
the recording people cut a CD of your talk, which you can then distribute as part of your
sales promotion material!
Can you see how your copywriting skills can lead you into
exciting areas that you may not have ever thought about before? I mean, there's a pile of
cash lying on every business person's table that's simply waiting to be scooped
up!
How much of the cash pie do you want? Don't you see that
you can cut yourself a healthy slice of it really really quickly , all thanks to the simple
idea of converting your sales letters into 'speaking sales letters'.
I hope you consider this instant money making option for
your business… TODAY! For it makes the difference in how you'll live tomorrow.
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